One factor which drastically impact’s on how potential buyers see your property is pictures. Good pictures can transform an online advert.
It is well known that over 90% of all properties sell as a result of being advertised online; portals such as Rightmove and Zoopla display your property in a simple format and almost everyone buying will be looking on them. Therefore it is a huge benefit to have good pictures, not only will it show your property in the best light but it will also make you stand out against the other houses.
AXA revealed how not getting the photography as good as possible can seriously harm the perception of a property in the eyes of the public. Bad photography was linked to homes sticking on the market, and overall achieving a much lower sale price. This theory has been tried and tested by AXA. The results revealed that, when they showed the property to 500 members of the public before and after ‘staging’ it for photos the perception of value increased by 21%. To put it in real money terms that is the difference between your property selling for £180,000 or for £220,000; so it really is worth the little bit of effort.
Here’s a quick checklist of simple ‘house staging’ ideas :-
Closing the kitchen cupboards
Clearing the worktops and sink
Moving the bins out of sight
Opening the blinds / curtains
Smoothing the bed-sheets and arranging the pillows
Moving toiletries from the bathroom
Combining simple ‘house staging’ with good quality photographs will make your property advert stand out and in the eyes of the market; helping to add value and reduce time on the market.